Hola! I am Fikri Maulana. a few weeks ago I have been working for this case study in order to develop my skill in UI Design but also use UX research method to create best experience outcome. Armed with knowledge from bootcamp organized by Buildwith Angga, I have learned how to build a better experience app through design thinking, start from bringing out empathy until testing the product. I’m so excited to publish my second case study in UI/UX and also become my final project for this bootcamp. Happy reading!
Disclaimer: This study is written in English, but some of the pictures will be written in Bahasa Indonesia.
The case study given is streaming movie app that offers a lot of movies, series, documentary. besides, we creating features based on user’s needs through competitive analysis and desk research.
UI/UX Designer and Researcher
This is an individual project
15th August - 20th September 2022
Figma+Figjam
Adobe Photoshop
How to present a streaming movie app that can improve convenience and also make it more enjoyable for users.
In this projects I use Design Thinking framework starts from: Empathize, Define, Ideate, Prototype, and Test.
Design thinking (source: aftanalis.com)
I. Secondary Research
In this secondary research, I collect data in the form of user’s feedback on the app store or insights on social media, mediums, etc regarding movie streaming products
User persona, interview findings infographs, etc.
Key Findings
Homepage interface
Users didn’t like the user interface on homepage of streaming movie app because they find it unhelpful in finding the movies they like
Choosing a movie
Users are confused when they feel there is no good show anymore in the application
Search feature
Users said that search feature is less effective because there is feature to optimize search such as: filter by genre, moods, etc.
Don’t have much time
Most users are busy watching at the office so he only has a little time to watch
II. Competitor Research